In contrast to existing solutions that require a high level of expertise, time, and cost to add AI to embedded products, Bonseyes provides access to advanced tools and services that can be obtained through a marketplace and eco-system of collaborative leading academic and industrial partners. This will allow for a major reduction in cost and time to enable products with cognitive and AI capabilities at an European and global level. Bonseyes will enable Europe to become a leading global player in the coming “AI-as-a-Service” economy.